Lori Senecal was asked what she thinks made her successful in the marketing industry. She responded by saying that she gives her parents a lot of credit for her success. They raised her well and always provided encouragement for her to pursue her dreams. Another major factor in her success is that of her mentors. They also taught her many of the things she now uses day in and day out at work. Lori also credits her own ability to be to focus on a task very precisely and to think and speak with clarity as another major reason why she is successful today. Info sourced from her Adweek profile.
Next, Inspirey asked Lori Senecal what has been her most satisfying moment in her professional life. Senecal answered that she has a lot of satisfying moments at work. She did admit that she feels the most satisfaction when her clients are pleased with the job that she has done.
Inspirey then inquired what advancements one can expect in the advertising industry in the future. A follow up question was also given where Lori Senecal was asked, what she is excited about in the future for her field. Lori Senecal said she is very excited about the advancements in technology that are changing advertising. Examples include the rise of social media and the internet as a bigger share of the total advertising market. Smart phones and mobile phone advertising is another development that has her excited.
Lori Senecal also said that the internet is beginning to change the nature of her business. With the rise of the internet and smart devices, marketing is beginning to change and it could look very different than what it is today. Senecal welcomes the change and says you have to adapt in order to succeed. Otherwise, you will be beat by people who take advantage of changing habits and new technology.
The last question given to Lori Senecal during her Inspirey interview was what one book that has inspired you is. Lori Senecal answered that the book written by Steve Jobs about his company, Apple was very inspiring. She said the book points out the good and the bad in business. It also describes how to lead a company and grow a business.