Can Kate Hudson’s Fabletics Sustain Against Amazon?

Take a closer look at how dominating Amazon is in the online apparel niche, pulling in a stunning 20 percent of all the sales in that niche. The amazing thing here is that there are thousands fighting for ever sale of clothing, and Amazon is taking one of every five dollars being sold. That does not seem to scare Kate Hudson’s Fabletics, as they have been on somewhat of a meteoric rise in sales over the last three years, pulling in a whopping $250 million and showing little signs of losing momentum.

 

To hear Hudson take about the ultimate success of her athleisure brand, we simply need to look at only two aspects of her sales. On the one hand, she is capitalizing on the reverse showrooming process, on the other she is rewarding her customers with numerous membership perks. Take a closer look at exactly what is going on down at the Fabletics stores in the mall. There you see women in the retail store buying all the newest workout apparel, taking part in the Fabletics lifestyle quiz, and trying on everything they can get their hands on. This is key, because each piece that you try on in the store is then moved to the online shopping cart too.

 

Online shopping at Fabletics is the real key to the success of this brand. When these women have more time to relax and surf the enormous online inventory at Fablectics, they will be in a better position to buy without having to worry if the clothing fits them. Since they trued the clothing on in the mall, they are free to just browse the expansive inventory and start stuffing their shopping cart with yoga pants, leggings, or tank tops. The convenience of shopping online has provided a huge boost to the sales numbers at Kate Hudson’s Fabletics.

 

Membership benefits are plentiful at Kate Hudson’s Fabletics. Shoppers not only have the store items uploaded to their online accounts, they get free shipping for online orders, discounted workout apparel pricing, and the help of their own shopping assistant. Your shopping assistant picks one item each month based on your quiz answers and shopping profile, and adds it to your shopping cart. Amazon is making their money by charging $80 to become a member that received discounted shipping. Kate Hudson’s Fabletics customers are getting treated like valued customers, and they are responding by purchasing the active-wear in record numbers.

Get your rear in gear, check out Fabletics

Athleisure active wear is the hot new fashion trend featuring stylish, functional, affordable athletic gear designed to be trendy and comfortable. Welcome to Fabletics, an innovative active wear company co-founded by Kate Hudson (the actress). Fabletics fills the gap between expensive luxury brands and brings you stylish, high-quality athletic gear at an affordable price.

 

Fabletics core principles embrace the idea that active wear should be stylish, affordable and functional. Fabletics is an online monthly membership clothing club. Women choose personalized active wear outfits based on their lifestyle and fashion choices. When you join Fabletics, you complete a survey about the types of workouts you do and what styles of outfits you like. Then each month new outfits are recommended and handpicked for you based on your preferences. When you find the outfit you love, you can check out as a guest or become a VIP member. VIP members are charged a monthly fee and are given the option every month to select a new outfit or skip the month. You can cancel the VIP membership anytime.

 

How does Fabletics measure up to other active wear brands? Numerous reviews by women stated that they were impressed with the quality of Fabletics apparel. Many reviews on Trust Pilot said having quality clothing to work out in actually motivates people to be more active. If you look good, you feel good! Many reviews say for the price they paid; the quality is much better than expected, The leggings were a big hit. Women loved the compression of the leggings and the fact that they kept their shape over time without fading. Many customers said the leggings rival other expensive brands.

There is an impressive array of styles to choose from when it comes to tee shirts and tank tops; some have more edgy designs featuring cut out backs, sheer fabrics or mesh materials. Other styles are not flashy; some have patterns or cool graphic designs on them. The shirts are soft and durable. This impressed customers who want to switch it up every once in a while.

 

In the reviews, women state that Fabletics is true to size and an excellent way to try new fashions without having to leave the house to go shopping. They liked the fact that they could skip a month and buy something they wanted at a later date.

 

There you have it! Fabletics has a wide variety of fabrics and styles that are fun and makes the shopping experience easy. Fabletics is designed to fit “real” people that embrace quality and comfort. Stop searching for stylish, functional, quality active wear at an affordable price and give Fabletics a try!